零售高街品牌New Look最近被消费者斥责对大码消费者征收“肥胖税”。
High street retailer New Look has been criticised by shoppers for allegedly imposing a “fat tax” across its plus-sized range.
在Kent品牌零售主管Maria Wassell在发现在New Look主要零售商品中,一条大码的裤子比正常码的裤子要贵15%。
The claims come after Maria Wassell, a retail supervisor from Kent, noticed a pair of trousers from the brand's Curves range were being sold for 15 per cent more than an identical pair in the store’s main collection.
这位两个还自母亲在发现New Look的一条绿条纹阔腿裤大码是22.99英镑,而正常码只要19.99英镑之后,称“这种做法实在令人作呕”。
The mother-of-two says that she was “absolutely disgusted” to discover New Look's Green Stripe Wide Leg Trousers were being sold for £22.99 in the Curves range but just £19.99 in their standard range.
在发现这种区别定价的震惊之余,Wassell又浏览了该零售店的官网看看是否存在更多区别定价的产品。
Shocked at the price differences, Wassell investigated further by checking the retailer's website for more disparities in pricing.
果不其然,一件印有特雷斯朱莉的标语的绿条纹短袖,正常码售价是9.99英镑,而大码的售价是12.99英镑,贵了30%。
Here, she found that the Green Stripe Tres Jolie Slogan T-Shirt was being sold for £9.99 in the standard range and £12.99 in the Curves range – a 30 per cent difference in cost.
在接受《太阳报》采访时Wassell称,“感觉自己穿大码被歧视的感觉,其实也不过比平均胖了一点点而已。”
“It's like I’m being discriminated against for being plus size when I’m only slightly bigger than average,” Wassell told The Sun.
“穿不下正常尺码还要受到惩罚?很多零售商都干这事儿。其中有些还辩解,大码用料多成本自然就高。这个解释听起来就是敷衍。
“Why should we be penalised for being slightly bigger? A lot of retailers do this.“Some retailers have claimed that plus-size clothes need more fabric and that’s why it costs more. That’s basically rubbish.
“我曾经在大码品牌店工作过一段时间,知道里面的运作模式。”现年43岁的Wassell抵制这些因大码多收费用的零售店,告诫这些商家正在流失大码消费者。
“I used to work for a plus-size brand so I do understand a lot about how it works.”Now, the 43-year-old is vowing to boycott the store and claims that the retailer is alienating itself from plus-sized shoppers.
“这就是对大码消费者赤裸裸的其实,现如今零售也不好做,New Look这么所自己也没有任何好处,而且已经有几家门店关门了。”
“It's discriminating against those customers who are larger.“Retail at the moment is a really hard business to be in and they’re not doing themselves any favours. New Look are already closing stores down.”
“这类区别定价以后不会再发生了,我们会审查内部的大码定价结构,让我们的顾客和生意达到双赢。”一位New Look的发言人说。
“To ensure pricing differences like these don’t happen in future, we are in the process of reviewing the pricing structure of our plus-size collection in a way which works best for our customers and our business,” a New Look spokesman said.
“能够为大码消费者提供产品我们感到和那荣幸,不论体形穿衣大小,我们重视所有的消费者。”
“We are proud of the ranges we offer to our plus-size customers and value all customers, no matter what their body shape or size.”