The Netherlands launches wearable chewing gum sneakers

2018-05-11 「 1771 words / 4 minute 」
The Netherlands launches wearable chewing gum sneakers.jpg
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踩到吐在人行道上的口香糖是件令人恼火的事情,荷兰时尚鞋履品牌Explicit Wear希望能解决这个棘手问题,同时帮助阿姆斯特丹的城市街道保持清洁。
Dutch fashion and shoe label Explicit Wear is hoping to solve one of life's sticky situations -- the annoyance of stepping in discarded chewing gum on the pavement -- while helping to keep Amsterdam's city streets clean.
Explicit Wear与当地营销机构Iamsterdam和环保公司Gumdrop合作设计了一款限量版的成人运动鞋,其原材料是从阿姆斯特丹的人行道上刮下来的回收口香糖。
The brand has partnered with local marketing organization Iamsterdam and sustainability firm Gumdrop to create a limited-edition sneaker for adults made from recycled gum that's literally been scraped from the city's pavements.
他们将这些废弃口香糖加以利用,制成时尚运动鞋,此举也是为提高公众禁止乱扔垃圾的意识。
The discarded gum is being put to good use to make stylish kicks that also raise awareness for the anti-littering cause.
口香糖运动鞋将于6月发售,售价约为332美元(约合人民币2100元)。
Priced at around $332, the shoes will debut sometime in June.
据该项目介绍,每年约有超过1360吨口香糖落在阿姆斯特丹的街道和人行道上,清理这些口香糖需花费数百万美元。
According to the project, more than 3 million pounds of gum wind up on Amsterdam's streets and sidewalks each year, costing the city millions of dollars to clean up.
新款口香糖运动鞋现已接受预订,有泡泡堂粉和红配黑两种配色,其耐磨橡胶外底由Gumdrop公司生产的可回收化合物(Gum-Tec)制成,这种化合物20%的成分来自口香糖。
Available for preorder now, the new Gumshoe sneakers -- offered in both a bubblegum pink and a black/red colorway -- feature durable rubber outsoles recyclable compounds (called Gum-Tec) produced by Gumdrop, 20 percent of which are made from gum.
每四双鞋要使用将近1公斤口香糖。鞋底用模具铸造了阿姆斯特丹的地图,以此巧妙提醒人们乱扔垃圾的问题。
Nearly 2.2 pounds of gum is used in every four pairs of shoes. A map of Amsterdam is molded into the bottom of the soles to subtly remind people of the littering problem.
更妙的是,这款运动鞋闻起来也像泡泡糖一样,却没有讨厌的粘性。
Even better, the sneakers actually smell like bubblegum, too -- without the annoying stickiness.