The premium of luxury goods in China has shrunk but is still 32% higher than that of France

2017-10-16 「 1153 words / 2 minute 」
The premium of luxury goods in China has shrunk but is still 32% higher than that of France.jpg
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过去一年,相对于欧洲,奢侈品在中国的溢价缩水了1/4,这一趋势正拉高中国国内的奢侈品消费。
The price premium of luxury goods in China over those in Europe has shrunk by a quarter in the past year - a trend that is driving up China's domestic luxury spending.
过去,由于高昂的进口税和奢侈品牌在中国的溢价,中国消费者的奢侈品购买行为大多发生在中国内地以外的地方。
Chinese consumers have historically made most of their purchases outside the Chinese mainland, because of high import taxes and price premiums charged by brands in the country.
根据咨询机构德勤对近2000种奢侈品价格的调查,这种溢价在过去一年有所下降。
Those premiums have eroded over the past year, according to a survey of the prices of nearly 2,000 luxury goods by consultancy Deloitte.
目前奢侈品在中国的售价平均比法国的同款商品高32%,而一年前则高出41%。德勤称,法国是全球奢侈品行业的最大市场,也是欧洲奢侈品价格的合适基准。
Luxury goods on average are now 32% more expensive than identical items in France - the largest market in the global luxury sector and a good baseline for European prices, says Deloitte - compared with 41% a year ago.
德勤的调查显示,这一变化在服装和鞋靴方面最为显著。一年前这两类产品在中国的溢价接近50%,但现在的溢价约为1/3。
The change was most pronounced for clothing and footwear, which were almost 50% more expensive in China a year ago but now carry a premium of about one-third, the Deloitte survey showed.