《花花公子》杂志日前宣布,将重新开始刊登裸照,改正去年的错误决定。
Playboy magazine has announced it is bringing back nudity, reversing a decision made last year.
《花花公子》杂志的新任创意总监库珀?海夫纳宣布了这一举动。他说彻底停止刊登裸体照片的决定“是个错误”。
The move was announced by Playboy's new chief creative officer Cooper Hefner, who said the decision to remove nudity entirely "was a mistake".
“从今天起,我们要找回自己的定位,重申自己的特色,”海夫纳在推特上表示。
"Today we're taking our identity back and reclaiming who we are," he tweeted.
《花花公子》杂志也宣传了3月-4月刊的封面,并附上这期的封面女郎照片,标签是“#裸体是正常的”。
The US magazine also promoted its March-April edition with a picture of its playmate of the month with the hashtag #NakedIsNormal.
一些社交媒体用户十分欢迎《花花公子》重新刊登裸体内容,称之为“回头是岸”。然而也有人表示,重新刊登裸体照片“是因为《花花公子》销量下滑,让民众能够如此容易地接触到色情内容,这让人遗憾。”
Some social media users welcomed the U-turn, describing it as a "good call", while others said the decision was taken "because the magazines weren't selling too well. Too bad free porn is still easy to access".
海夫纳本周一写道:“我将第一个承认,《花花公子》杂志描绘裸体的方式已经过时。”
On Monday, Mr Hefner wrote: "I'll be the first to admit that the way in which the magazine portrayed nudity was dated.
25岁的库珀?海夫纳是《花花公子》杂志创办人休?海夫纳的儿子。他说:“裸体从不是问题所在,因为它本身就不是一个问题。”
"Nudity was never the problem because nudity isn't a problem," added the 25-year-old son of Playboy founder Hugh Hefner.
密西西比大学新闻学教授萨米尔?胡斯尼表示,《花花公子》的“裸体禁令”可能使流失的读者数量超过了吸引的读者数量。
Samir Husni, a journalism professor at the University of Mississippi, said Playboy's ban on nudity had probably alienated more readers than it attracted.
他告诉美联社:“《花花公子》和禁止裸体的概念本身就是矛盾的。”
"Playboy and the idea of non-nudity is sort of an oxymoron," he told the Associated Press.
胡斯尼教授补充说,在裸照如此常见的数字时代,《花花公子》仍然需要找到吸引年轻群体的方式。
The magazine still had to find a way to appeal to a younger audience in a digital age where nudity has become commonplace, Mr Husni added.
《花花公子》杂志创刊于1953年。2016年3月,《花花公子》杂志宣布停止刊登裸体照片。
Playboy, which was founded in 1953, stopped printing nude photos in March 2016.
2016年三月刊的封面女郎是网红嫩模莎拉?麦克丹尼尔,封面中的她伸长胳膊像是在自拍要上传到Snapchat的性感照片一样。同时,封面图片还配有文字“嘿~ :)”。
The cover of the March issue features Instagram-famous model Sarah McDaniel simulating a sexy Snapchat - her arm held up as if holding the camera with a text banner reading 'heyyy :)'
当时的美国老板表示,网络已经使得单纯的裸体内容过时,情色刊物也不再那么有利可图。
Its US owners said at the time that the internet had made nudity outdated, and pornographic magazines were no longer so commercially viable.
在20世纪70年代的巅峰时期,《花花公子》的年销量曾经突破560万份。而去年,《花花公子》的年销量只有不到70万份。
Playboy's circulation has dropped from its peak 5.6 million in the 1970s to below 700,000 last year.