日前，麦当劳公司公布了在中国大陆升级的线上到线下（O2O）战略，旨在将全国更多的门店与数字化硬件和个性化产品联系起来。
McDonald's unveiled an upgraded online-to-offline (O2O) strategy in the Chinese mainland, aiming to link more stores to digital hardware and personalized products across the nation.
根据该计划，这一战略将以顾客、数字化驱动为中心，顾客可以体验数字化订购、触摸屏服务和移动支付。
According to the plan, the strategy is customer-focused and digital-driven, and customers can experience digital ordering, touch-screen services and mobile payments.
此外，顾客还可以享受个性化产品，如汉堡和甜点。该应用程序预计将于明年在全国推广。
Further, customers can enjoy personalized products, such as burgers and desserts. The app is expected to be available nationally next year.
根据麦当劳公司发给《环球时报》的一份声明表示，这一举措将促进大陆数字化和O2O的发展。
According to a statement sent to the Global Times, the company said the move will promote digitalization and O2O development in the mainland.
该公司表示，他们预计在超过13个城市的1000家餐厅完成硬件升级，约占全国门店总数的40%。
The company said it expected to see 1,000 restaurants in more than 13 cities complete their hardware upgrades, accounting for 40 percent of the entire restaurant portfolio.
该美国快餐连锁经营商于今年3月份表示，它正在中国大陆、香港和韩国寻找战略合作伙伴，以转变为一个资本密集度较低的特许经营模式。
The US fast-food chain operator said in March that it was looking for strategic partners in the Chinese mainland, Hong Kong and South Korea in a bid to change into a less capital-intensive franchise model.