根据品牌咨询公司Interbrand的一项最新报告显示，苹果，谷歌和可口可乐在2016年全球100个最有价值品牌排行中位列前三；而在整个榜单中，科技品牌和汽车品牌占据了相当大的一部分。
Apple Inc., Alphabet Inc.'s Google, and Coca-Cola Co. topped the list of the world's 100 most valuable brands in 2016, while technology and automotive brands dominated the overall rankings, according to a new report from brand consultancy Interbrand.
根据Interbrand2016年全球最佳品牌报告显示，该榜单的前十名还包括微软、丰田汽车公司、IBM、三星电子有限公司、亚马逊、梅塞德斯-奔驰和通用电气公司。
Microsoft Corp., Toyota Motor Corp., IBM Corp., Samsung Electronics Co. Ltd., Amazon.com Inc., Mercedes-Benz and General Electric Co. were also on the Top 10 list, according to Interbrand's 2016 Best Global Brands report.
社交网络公司Facebook 、电子商务巨头亚马逊和玩具公司乐高则是品牌价值增幅最大的企业。
Social network Facebook Inc., e-commerce giant Amazon and toy company Lego were the top-growing brands.
这一品牌的排名主要是基于财务业绩报告、对客户的影响、溢价能力或推动公司销售的能力。
The report ranks brands based on financial performance, its influence on customers, and its power to command a premium price or drive company sales.
据该报告显示，苹果的品牌价值同比去年增长了5%，至1780亿美元，而谷歌的品牌价值同比增长了11%，至1330亿美元。
Apple's brand value rose 5 percent from a year ago to $178 billion and Google's brand value was up 11 percent from a year ago to $133 billion, according to the report.
Interbrand的全球首席执行官杰斯·弗兰普顿表示：“苹果、谷歌和可口可乐是世界上最有价值的品牌。因为他们的财务实力雄厚，品牌具有强大的号召力，这是其竞争对手无法比拟的。”
"Apple, Google and Coca-Cola are the most valuable brands as their finances are strong, their brand is a powerful driver of choice and they are very strong compared to competitors," said Jez Frampton, Interbrand's global chief executive officer.
第一次跻身品牌价值100强的是法国时尚品牌迪奥和硅谷的汽车制造商特斯拉汽车公司，他们分别位列第89名和第100名。
Hitting the Top 100 for the first time, French fashion brand Dior and Silicon Valley automaker Tesla Motors Inc. were at Nos. 89 and 100 respectively.
此外，该报告还指出，雨果博斯、雪佛兰和舒洁则跌出了该榜单。
Hugo Boss, Chevrolet and Kleenex dropped off the list, the report said.